Users will soon have a fresh option that allows them to cut down on the quantity of AI-created content appearing in their feeds. This step comes as the company disclosed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread release. This development comes amid a increase in AI content, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that almost a tenth of the quickest rising video streams on a competing service primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a label for poor-quality, factory-style content that is often absurd or bizarre.
Based on user feedback that a lot of users enjoy content created using AI tools, from digital art to informative clips, and we intend to offer the community the power to adjust the amount of that, based on their own likes,” stated a platform representative.
AI on the Platform
The platform disclosed that there are now over a billion videos on its app identified as AI-generated. Overall, over 100 mn videos are uploaded to the platform daily, making clips made by AI a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of reduce or increase the volume of artificial media they see by accessing the content preference option in the application and picking “AI-generated content”. Additional categories that currently be modified under the tool include news, clothing, cosmetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige users to tag convincing AI-generated content, and it prohibits harmful fake videos of celebrities or crisis events. Any realistic AI video that is unmarked can be removed under its terms of service.
Furthermore, the platform will now apply an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for identifying content made by AI. This step is aimed to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2m AI literacy fund for specialists and institutions to develop informative material about ethical AI use. This program will benefit educational bodies specializing in teaching programming and robotics.
Content Safety Approach
TikTok has supported its content review process, amid debate over intentions to cut jobs for hundreds of review team members in Britain. The company is planning to eliminate 439 jobs in its content moderation department in its British office, with worker representatives and internet security professionals expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content before it gets reviewed by staff. The platform stated a 76% decrease in shocking and graphic content seen by human moderators over the past year due to the use of its machine learning processes.
It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is really helping us process content quickly.”
